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Home EF Pulse

Why Equipment Financiers Are Ignoring One of Their Most Valuable Data Assets

February 3, 2025
in EF Pulse, Middle Market +, Technology & Innovation, Vendor/Small Ticket
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Introduction

Despite decades of growth, performance, and an abundance of data, equipment financiers are overwhelmingly failing to use their portfolio data to help vendors target high-propensity-to-fund prospects. According to Secured Research’s 2024 findings:

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