Everyone knows that the cost of acquiring a new customer is significantly higher than the cost of securing repeat business from an existing customer. For example, 74% of commercial bank revenues come from existing customers. Similarly, 69% of ABL volumes come from well-established, existing private equity referral relationships. Commercial real estate lenders see 67% of their volume come from investors already on the books. Even the top 25 fintech working capital lenders see over 41% of their volume coming from previous customers.

But what about equipment finance?