Key insights from Converge 2025 (https://convergebymonitor.com/)

The most expensive hidden cost in equipment finance isn’t credit losses or competitive rate pressure—it’s time. Research shows that 79% of sales reps spend over three hours daily on manual prospecting activities: researching companies, finding contact information, making cold calls, and updating systems. Meanwhile, phone-first outreach effectiveness has declined significantly, with 88% of companies reporting it’s less effective than 2019.