According to Secured Research, only 9% of equipment finance firms offer ‘payment marketing’—campaigns highlighting how affordable equipment financing can be, with messaging like “as low as $xxxx/month.” Despite this low adoption, the results of such marketing strategies are undeniable, with firms seeing 2.6x greater application flow for small ticket items and 1.8x more “packages in” for middle-market deals.

Let’s explore the stories of two equipment finance companies that embraced this approach and reaped the rewards, all while maintaining a sound risk profile.