The traditional “road warrior” model—where field representatives traveled constantly to meet clients in person—has evolved into something far more sophisticated and efficient. Research shows that remote sales reps can reach four times as many accounts in the same amount of time and generate up to 50 percent more revenue. Yet in equipment finance, where deals often involve six-figure commitments and complex decision-making processes, the human touch remains irreplaceable. The answer lies in the hybrid sales model.

The New Reality of Equipment Finance Sales