A 2023 Secured Research study revealed that only 3 out of over 70 equipment finance firms with volumes exceeding $100 million in annual originations had a dedicated product development team. But why would they, when this is considered a “solutions” industry rather than a “product” industry?

Careful there. In this article, we’ll explore how some commercial finance sectors adjacent to equipment financing approach things differently—and how equipment financiers might find opportunities in these differences.