In the commercial equipment finance sector, competition is fierce, and companies are constantly searching for ways to differentiate themselves from the competition. Yet, despite the industry’s focus on marketing innovative financing solutions and supporting sales teams with resources, one critical tool remains conspicuously absent from many companies’ arsenals: case studies.

Secured Research tells us that the average equipment financier has two case studies on their website. Two. A sector that funds dozens of thousands to customers annually rarely and minimally publishes examples of their success to the market.