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Home Middle Market +

If You Have Not Met Your Customer’s Treasurer, You Will Lose the Deal at the Next Refinance

Middle market equipment financings run through a corporate treasury function the originating RM has never met. The treasurer is not a procurement obstacle. They are the architect of the capital structure decisions that decide whether the equipment line survives the next refinance.

May 25, 2026
in Middle Market +
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At a Glance

  • 38% of equipment financings above $25 million closed in the prior 24 months involved a corporate treasurer who was added to the discussion only after pricing had been agreed at the CFO level (Secured Research)
  • Treasurers at middle market companies above $500M in revenue are increasingly the owners of bank-relationship strategy, covenant negotiation, and capital-structure allocation — and equipment finance providers are systematically failing to engage them
  • Equipment financings introduced through treasury rather than through the CFO or controller renew at meaningfully higher rates and survive the company’s next refinancing event at materially lower friction
  • The treasurer’s question is not what the rate is — it is how the equipment exposure fits inside the company’s existing covenant package, swap exposure, and committed-facility availability

The Phone Call Nobody Saw Coming

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