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Home EF Pulse

Friction or Fire? Managing the Tug-of-War Between Sales, Credit, and Operations

February 17, 2025
in EF Pulse, Middle Market +, Vendor/Small Ticket
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Friction between sales, credit, and operations isn’t just inevitable—it’s vital. This industry thrives on pushing boundaries, but when these internal forces clash too aggressively, it leads to dysfunction, frustrated customers, and missed opportunities. Sales demands speed and flexibility, credit demands discipline and guardrails, and operations is left trying to make it all work.

The tension is real, the stakes are high, and if not managed well, it turns into outright war. But when balanced properly, this friction drives an organization forward, sharpening its ability to win and execute deals efficiently.

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