The equipment finance industry believes it is diversified. Dozens of active lenders, distinct credit cultures, different appetites, different footprints — the ecosystem looks pluralistic, and pluralism is supposed to be the system’s shock absorber. When one lender misjudges a segment, others priced it differently; the errors offset, and the market as a whole stays sane.
Look underneath the brand names, though, and the pluralism thins dramatically. The industry’s small-ticket and app-only volume — the majority of transaction count — is decisioned by scorecards built from the same handful of commercial bureau sources, enriched by the same third-party data vendors, developed by a small circle of analytics providers, and validated against overlapping performance datasets. The observable output confirms the convergence: approval overlap studies, where lenders have run them, find that the substantial majority of applications approved by one mainstream scorecard would be approved by its competitors’, and pricing on like-for-like paper clusters inside a band of roughly 25 basis points. The industry has dozens of logos and, functionally, a small number of credit opinions. That is not diversification. That is synchronization wearing diversification’s clothes.