At a Glance

• 52% of brokers cannot accurately name their current tier with their top-three funders and 38% are not certain a tier structure exists (Secured Research)
• The differential between tier benefits at most funders is too small to alter submission patterns at the broker level
• Resentment scales with the granularity of disclosure — brokers tier each other long before funders tier brokers, and they notice when the math feels arbitrary
• The funder programs that successfully shift submission mix share three features: visible criteria, monthly recalibration, and benefits tied to economics rather than service

The Three Failure Modes of Funder-Built Broker Tiering