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The battle for transaction volume in vendor finance increasingly hinges on one critical factor: the ability to influence the behavior of vendor sales teams. Recent...

A New Look at Sales Training: The Deep Impact of Gamification on Equipment Finance Most equipment finance sales training is performed by people that grew...

The rush toward digital transformation has created a paradoxical challenge: as vendor finance firms invest millions in cutting-edge financing platforms, many are discovering that technology...

Growing vendor finance volumes in 2025 demands more than competitive rates or streamlined approvals—it requires igniting vendor motivation at a visceral level. Enter gamification: a...

Vendor financing programs are pivotal in accelerating sales cycles and deepening customer penetration. Yet, success hinges on more than anecdotal wins; it demands a rigorous,...

In the middle-market equipment finance arena—where firms typically range from $10M to $500M in revenue—the CFO is the linchpin of capital allocation decisions. These financial...

A robust sales pipeline isn’t just an asset—it’s the lifeblood of sustainable revenue growth. Yet, a 2024 Secured Research survey exposes a glaring vulnerability: 78%...

Vendor sales teams are the critical conduit for delivering financing solutions—yet many lack the tools to wield this lever effectively. A 2024 Secured Research study...

Equipment finance professionals must decode the psychological drivers steering major equipment acquisition decisions to refine their sales strategies and strengthen client partnerships. Far from being...

Vendor finance programs succeed or fail based on a company's ability to transform manufacturer relationships from transactional arrangements into strategic revenue multipliers. Data from Secured...