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Home EF Pulse

Bridging the Divide: The Power of Credit and Sales Ride-Alongs in Commercial Equipment Financing

March 3, 2025
in EF Pulse, Middle Market +, Vendor/Small Ticket
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Too often, credit and sales operate in silos, their differing priorities—risk mitigation versus revenue generation—creating tension rather than synergy. Yet, what if a simple, innovative practice could align these vital functions? Enter the concept of “ride-alongs,” where credit and sales personnel shadow each other’s roles for a few days each year, at all levels of seniority. This article explores the transformative potential of this cross-functional immersion, detailing its benefits and offering a blueprint for implementation.

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